SPAAACE

TASK

We had the task of taking a slightly new look at traditional jewelry packaging.

Alrosa's jewelry division was restarting its retail jewelry business. They needed packaging for rings, earrings, and pendants.

We had practically no influence on the shape of the box, but we had complete freedom in the choice of materials for finding ideas.

(a)

(b)

Of course, we suggested bright colors and a play with texture and transparency of materials. It turned out okay.

(c)

(d)

But the traditional color boxes went into production.

(d)

But the traditional color boxes went into production.

Multi-layered decoration box. Transparent shell on the outside, black matte case on the inside. The ring or earrings rest on a black suede pad.